Have you heard the name Weixin? Probably most of you will not directly associate this name with anything. But, what … More
Tag: Ericka Koehler SNHU
Case Study: The Facebook Breast Cancer Meme
Surely, on some occasion when you have opened your Facebook, you have come across a series of chain messages, videos, … More
Case Study: Warby Parker
In 2010, a group of classmates from the Wharton School of the University of Pennsylvania created a business based on … More
Market Segmentation
As marketers, we have a need to identify our target market. But how can we achieve this? There are different … More