Definition Influencer marketing is a type of marketing that focuses on using influential people (known as influencers) to promote a … More
Tag: Business
Social Media Trends
When we think about social media, some names of big companies come to our minds. Starbucks is a company that … More
Communicating with Brands
Social media is the place where brands currently communicate with people. And, it is the place where people communicate each … More
Viral Marketing Initiatives
As marketers, we are always wondering how to reach our target market and get the best results. How to captivate … More
Differentiation: Starbucks vs Dunkin’ Donuts
If you are reading this, you probably like to go to a coffee shop to share a moment with family … More
Case Study: Orkut
In 2004, the social networking known as Orkut appeared. It was a creation of Google and was very similar to … More
Case Study: Warby Parker
In 2010, a group of classmates from the Wharton School of the University of Pennsylvania created a business based on … More
Case Study: Ethical and Legal Considerations with the AT&T Case
The Federal Trade Commission ensures the safety of consumers and businesses. Its mission is to protect consumers and competition by … More
Visual Displays Related to Special Events
Any business will have periodic sales. It doesn’t need to be a big sale, it … More