What is Influencer Marketing, and Why is It Necessary?

Definition Influencer marketing is a type of marketing that focuses on using influential people (known as influencers) to promote a … More

Growth Hacking: Email Marketing

What is Email Marketing? Email marketing is a tried-and-true method for businesses of all sizes to reach and engage their … More

Perceptions

Through perception, we capture the reality of the world in an organized, structured and meaningful way. Among the characteristics are … More

Future Implications

Social media is undoubtedly an important part of many people’s daily lives. Every day, people open an account on different … More

Viral Marketing Initiatives

As marketers, we are always wondering how to reach our target market and get the best results. How to captivate … More

Differentiation: Starbucks vs Dunkin’ Donuts

If you are reading this, you probably like to go to a coffee shop to share a moment with family … More

Case Study: Orkut

In 2004, the social networking known as Orkut appeared. It was a creation of Google and was very similar to … More

Case Study: Weixin

Have you heard the name Weixin? Probably most of you will not directly associate this name with anything. But, what … More

Case Study: Warby Parker

In 2010, a group of classmates from the Wharton School of the University of Pennsylvania created a business based on … More

What is the Objective of Marketing?

When we talk about marketing, we are talking about creating a valuable relationship with customers in order that they buy … More

Recovering Videos

As marketers we are always thinking about what to do in order to move the business or company forward. We … More

Marketing Objectives

The marketing objectives are broad-based statements and they align with the goals of the organization. When we think about these … More

Market Segmentation

As marketers, we have a need to identify our target market. But how can we achieve this? There are different … More

Digital Advertising Predictions

The way that products are advertised has changed in the last decades. From print to traditional TV, now the advertising … More

Case Study: Ethical and Legal Considerations with the AT&T Case

The Federal Trade Commission ensures the safety of consumers and businesses. Its mission is to protect consumers and competition by … More

Marketing Advantages of Mobile Phones and Tablets

Marketing has changed dramatically over the last decades. Traditional marketing channels like TV, radio or print media have been less … More

Trends

The role of Data Analytics has grown in the last years. Thanks to data you better understand your customers and … More

Visual Displays Related to Special Events

          Any business will have periodic sales. It doesn’t need to be a big sale, it … More

Defining Key Performance Indicators

Key Performance Indicator and Importance KPI stands for Key Performance Indicator. Some definitions are the following.  Key performance indicator refers … More