In the realm of consumer behavior, the intricate interplay between emotions and purchasing decisions has long been a topic of … More
Category: Marketing
Social Media Trends
When we think about social media, some names of big companies come to our minds. Starbucks is a company that … More
Viral Marketing Initiatives
As marketers, we are always wondering how to reach our target market and get the best results. How to captivate … More
Case Study: Weixin
Have you heard the name Weixin? Probably most of you will not directly associate this name with anything. But, what … More
Case Study: The Facebook Breast Cancer Meme
Surely, on some occasion when you have opened your Facebook, you have come across a series of chain messages, videos, … More
Case Study: Warby Parker
In 2010, a group of classmates from the Wharton School of the University of Pennsylvania created a business based on … More
What is the Objective of Marketing?
When we talk about marketing, we are talking about creating a valuable relationship with customers in order that they buy … More
Recovering Videos
As marketers we are always thinking about what to do in order to move the business or company forward. We … More
Marketing Objectives
The marketing objectives are broad-based statements and they align with the goals of the organization. When we think about these … More
Market Segmentation
As marketers, we have a need to identify our target market. But how can we achieve this? There are different … More
Digital Advertising Predictions
The way that products are advertised has changed in the last decades. From print to traditional TV, now the advertising … More
Case Study: Ethical and Legal Considerations with the AT&T Case
The Federal Trade Commission ensures the safety of consumers and businesses. Its mission is to protect consumers and competition by … More
Marketing Advantages of Mobile Phones and Tablets
Marketing has changed dramatically over the last decades. Traditional marketing channels like TV, radio or print media have been less … More
Trends
The role of Data Analytics has grown in the last years. Thanks to data you better understand your customers and … More
Visual Displays Related to Special Events
Any business will have periodic sales. It doesn’t need to be a big sale, it … More
Proper Selection for Mannequin Uses
“Mannequins are simply part of the DNA of good store design and are here to stay. After all, when the … More
Store Fixtures and Visual Merchandising
When having a store, a visual display makes it more interesting and inviting to customers to enter the location. They are … More
The Importance of Considering the Needs of Multiple Departments
The Hub-and-Spoke method is a method that is common across many industries including supply chain management, transport, telecommunications and … More
The Importance of Brand Positioning
Starbucks is a well-known company for its coffees, teas and pastries. Founded in 1971, in Seattle, Washington, it has grown … More
EK Marketing Blog by Ericka Koehler 