In the realm of consumer behavior, the intricate interplay between emotions and purchasing decisions has long been a topic of … More
Author: Ericka Koehler
What is Influencer Marketing, and Why is It Necessary?
Definition Influencer marketing is a type of marketing that focuses on using influential people (known as influencers) to promote a … More
Growth Hacking: Email Marketing
What is Email Marketing? Email marketing is a tried-and-true method for businesses of all sizes to reach and engage their … More
Perceptions
Through perception, we capture the reality of the world in an organized, structured and meaningful way. Among the characteristics are … More
Social Media Trends
When we think about social media, some names of big companies come to our minds. Starbucks is a company that … More
Communicating with Brands
Social media is the place where brands currently communicate with people. And, it is the place where people communicate each … More
Future Implications
Social media is undoubtedly an important part of many people’s daily lives. Every day, people open an account on different … More
Viral Marketing Initiatives
As marketers, we are always wondering how to reach our target market and get the best results. How to captivate … More
Differentiation: Starbucks vs Dunkin’ Donuts
If you are reading this, you probably like to go to a coffee shop to share a moment with family … More
Case Study: Orkut
In 2004, the social networking known as Orkut appeared. It was a creation of Google and was very similar to … More
Case Study: Weixin
Have you heard the name Weixin? Probably most of you will not directly associate this name with anything. But, what … More
Case Study: The Facebook Breast Cancer Meme
Surely, on some occasion when you have opened your Facebook, you have come across a series of chain messages, videos, … More
Case Study: Warby Parker
In 2010, a group of classmates from the Wharton School of the University of Pennsylvania created a business based on … More
What is the Objective of Marketing?
When we talk about marketing, we are talking about creating a valuable relationship with customers in order that they buy … More
Recovering Videos
As marketers we are always thinking about what to do in order to move the business or company forward. We … More
Marketing Objectives
The marketing objectives are broad-based statements and they align with the goals of the organization. When we think about these … More
Market Segmentation
As marketers, we have a need to identify our target market. But how can we achieve this? There are different … More
Digital Advertising Predictions
The way that products are advertised has changed in the last decades. From print to traditional TV, now the advertising … More
Case Study: Ethical and Legal Considerations with the AT&T Case
The Federal Trade Commission ensures the safety of consumers and businesses. Its mission is to protect consumers and competition by … More