What is Influencer Marketing, and Why is It Necessary?

Definition Influencer marketing is a type of marketing that focuses on using influential people (known as influencers) to promote a … More

Social Media Trends

When we think about social media, some names of big companies come to our minds. Starbucks is a company that … More

Communicating with Brands

Social media is the place where brands currently communicate with people. And, it is the place where people communicate each … More

Viral Marketing Initiatives

As marketers, we are always wondering how to reach our target market and get the best results. How to captivate … More

Differentiation: Starbucks vs Dunkin’ Donuts

If you are reading this, you probably like to go to a coffee shop to share a moment with family … More

Case Study: Orkut

In 2004, the social networking known as Orkut appeared. It was a creation of Google and was very similar to … More

Case Study: Weixin

Have you heard the name Weixin? Probably most of you will not directly associate this name with anything. But, what … More

Case Study: The Facebook Breast Cancer Meme

Surely, on some occasion when you have opened your Facebook, you have come across a series of chain messages, videos, … More

Case Study: Warby Parker

In 2010, a group of classmates from the Wharton School of the University of Pennsylvania created a business based on … More