The Unexplored Connection: Emotions and Purchase Decisions

In the realm of consumer behavior, the intricate interplay between emotions and purchasing decisions has long been a topic of … More

What is Influencer Marketing, and Why is It Necessary?

Definition Influencer marketing is a type of marketing that focuses on using influential people (known as influencers) to promote a … More

Growth Hacking: Email Marketing

What is Email Marketing? Email marketing is a tried-and-true method for businesses of all sizes to reach and engage their … More

Future Implications

Social media is undoubtedly an important part of many people’s daily lives. Every day, people open an account on different … More

Differentiation: Starbucks vs Dunkin’ Donuts

If you are reading this, you probably like to go to a coffee shop to share a moment with family … More

Case Study: Orkut

In 2004, the social networking known as Orkut appeared. It was a creation of Google and was very similar to … More

Defining Key Performance Indicators

Key Performance Indicator and Importance KPI stands for Key Performance Indicator. Some definitions are the following. Key performance indicator refers … More

Costumer Engagement

Customer engagement is the emotional connection between a customer and a brand (“What is Customer Engagement?,” 2019). A positive customer … More

Green for Profit or Green for the Environment?

(Image retrieved from: huffingtonpost.com) There are many brands that have taken social or ethical responsibility. One of them is … More

Top Dog Versus Underdog

(Image retrieved from: beverageuniverse.com) Watching the YouTube video “Top 10 Business Rivalries” by WatchMojo.com, we can find a series of … More

American Marketing Association’s Ethical Standards

(Image retrieved from: kraftofwriting.com) In an integrated marketing campaign, we must remember the AMA (American Marketing Association) standards. In order … More

Case Study: Under Armour, Where Do We Go From Here?

(Image retrieved from: quotesgram.com) In the case study article Under Armour’s Willful Digital Moves, we can find a variety of … More

SMART GOALS

(Image retrieved from: empxtrack.com) What is the difference between goals, strategies, and tactics? Many times, we had heard the terms … More

Consumer Who? Consumer You!

What type of consumer are you? In my case, I believe I am a loyal consumer. Once I find the … More

NIKE

(Image retrieved from: starchop.altervista.org) NIKE Company One of the 500 Fortune companies that captured my attention and that … More

Marketing

(Canva Image) I often hear people ask, what marketing is. Some people say it is selling, other people associate marketing … More