Marketing

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I often hear people ask, what marketing is. Some people say it is selling, other people associate marketing with advertising. Marketing is responsible for the behavior of markets and the needs of consumers.

What is Marketing?

According to the American Marketing Association (2017) it is “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

Reference

Definitions of Marketing (2017). American Marketing Association-AMA. Retrieved from: https://www.ama.org/the-definition-of-marketing-what-is-marketing/