Marketing has changed dramatically over the last decades. Traditional marketing channels like TV, radio or print media have been less … More
Author: Ericka Koehler
Bilingual Digital Marketer-Writer. I write on different topics. From literature, marketing, business to technology. I studied at @uni.complutense @snhu @pucp @lasallebcn @upfbarcelona. When I am not working, I am traveling somewhere on this beautiful planet.
Trends
The role of Data Analytics has grown in the last years. Thanks to data you better understand your customers and … More
Visual Displays Related to Special Events
Any business will have periodic sales. It doesn’t need to be a big sale, it … More
Defining Key Performance Indicators
Key Performance Indicator and Importance KPI stands for Key Performance Indicator. Some definitions are the following. Key performance indicator refers … More
Proper Selection for Mannequin Uses
“Mannequins are simply part of the DNA of good store design and are here to stay. After all, when the … More
Store Fixtures and Visual Merchandising
When having a store, a visual display makes it more interesting and inviting to customers to enter the location. They are … More
The Importance of Considering the Needs of Multiple Departments
The Hub-and-Spoke method is a method that is common across many industries including supply chain management, transport, telecommunications and … More
Costumer Engagement
Customer engagement is the emotional connection between a customer and a brand (“What is Customer Engagement?,” 2019). A positive customer … More
The Importance of Brand Positioning
Starbucks is a well-known company for its coffees, teas and pastries. Founded in 1971, in Seattle, Washington, it has grown … More
SEO and SEM Ethical and Legal Considerations
There are many companies on the planet. There are big and small business in each country and city. Every day, … More
The Pros and Cons of Paid vs. Organic Strategies
(Image retrieved from: stratablue.com) Search engine optimization (SEO) refers to organic traffic, while SEM refers to paid traffic. … More
Marketing Perspective
(Image retrieved from: shorelinewebmarketing.com) I read the transcript of “The Influencers” segment from CBS’ 60 Minutes television program aired on … More
Whirlpool: Customer-Driven Social Media
(Image retrieved from: stancebranding.com) Whirlpool has successfully connected with its customers rationally and emotionally to meet their wants and … More
Green for Profit or Green for the Environment?
(Image retrieved from: huffingtonpost.com) There are many brands that have taken social or ethical responsibility. One of them is … More
Branding: A Day in the Life
(Image retrieved from: shesaboss.org) In my case, the sites that I visit most often are related to social media like … More
Top Dog Versus Underdog
(Image retrieved from: beverageuniverse.com) Watching the YouTube video “Top 10 Business Rivalries” by WatchMojo.com, we can find a series of … More
American Marketing Association’s Ethical Standards
(Image retrieved from: kraftofwriting.com) In an integrated marketing campaign, we must remember the AMA (American Marketing Association) standards. In order … More
Case Study: Under Armour, Where Do We Go From Here?
(Image retrieved from: quotesgram.com) In the case study article Under Armour’s Willful Digital Moves, we can find a variety of … More
SMART GOALS
(Image retrieved from: empxtrack.com) What is the difference between goals, strategies, and tactics? Many times, we had heard the terms … More
EK Marketing Blog by Ericka Koehler 