Proper Selection for Mannequin Uses

“Mannequins are simply part of the DNA of good store design and are here to stay. After all, when the … More

Store Fixtures and Visual Merchandising

When having a store, a visual display makes it more interesting and inviting to customers to enter the location. They are … More

The Importance of Considering the Needs of Multiple Departments

The Hub-and-Spoke method is a method that is common across many industries including supply chain management, transport, telecommunications and … More

Costumer Engagement

Customer engagement is the emotional connection between a customer and a brand (“What is Customer Engagement?,” 2019). A positive customer … More

The Importance of Brand Positioning

Starbucks is a well-known company for its coffees, teas and pastries. Founded in 1971, in Seattle, Washington, it has grown … More

SEO and SEM Ethical and Legal Considerations

There are many companies on the planet. There are big and small business in each country and city. Every day, … More

The Pros and Cons of Paid vs. Organic Strategies

(Image retrieved from: stratablue.com) Search engine optimization (SEO) refers to organic traffic, while SEM refers to paid traffic. … More

Marketing Perspective

(Image retrieved from: shorelinewebmarketing.com) I read the transcript of “The Influencers” segment from CBS’ 60 Minutes television program aired on … More

Whirlpool: Customer-Driven Social Media

(Image retrieved from: stancebranding.com) Whirlpool has successfully connected with its customers rationally and emotionally to meet their wants and … More

Green for Profit or Green for the Environment?

(Image retrieved from: huffingtonpost.com) There are many brands that have taken social or ethical responsibility. One of them is … More

Branding: A Day in the Life

(Image retrieved from: shesaboss.org) In my case, the sites that I visit most often are related to social media like … More

Top Dog Versus Underdog

(Image retrieved from: beverageuniverse.com) Watching the YouTube video “Top 10 Business Rivalries” by WatchMojo.com, we can find a series of … More

American Marketing Association’s Ethical Standards

(Image retrieved from: kraftofwriting.com) In an integrated marketing campaign, we must remember the AMA (American Marketing Association) standards. In order … More

Case Study: Under Armour, Where Do We Go From Here?

(Image retrieved from: quotesgram.com) In the case study article Under Armour’s Willful Digital Moves, we can find a variety of … More

SMART GOALS

(Image retrieved from: empxtrack.com) What is the difference between goals, strategies, and tactics? Many times, we had heard the terms … More

Consumer Who? Consumer You!

What type of consumer are you? In my case, I believe I am a loyal consumer. Once I find the … More

NIKE

(Image retrieved from: starchop.altervista.org) NIKE Company One of the 500 Fortune companies that captured my attention and that … More

Marketing

(Canva Image) I often hear people ask, what marketing is. Some people say it is selling, other people associate marketing … More

Hi! Thanks for joining me!

Hi! My name is Ericka Koehler. I studied Business Administration & Digital Marketing at Southern New Hampshire University (SNHU). I … More