Marketing has changed dramatically over the last decades. Traditional marketing channels like TV, radio or print media have been less…
Trends
The role of Data Analytics has grown in the last years. Thanks to data you better understand your customers and…
Visual Displays Related to Special Events
Any business will have periodic sales. It doesn’t need to be a big sale, it…
Defining Key Performance Indicators
Key Performance Indicator and Importance KPI stands for Key Performance Indicator. Some definitions are the following. Key performance indicator refers…
Proper Selection for Mannequin Uses
“Mannequins are simply part of the DNA of good store design and are here to stay. After all, when the…
Store Fixtures and Visual Merchandising
When having a store, a visual display makes it more interesting and inviting to customers to enter the location. They are…
The Importance of Considering the Needs of Multiple Departments
The Hub-and-Spoke method is a method that is common across many industries including supply chain management, transport, telecommunications and…
Costumer Engagement
Customer engagement is the emotional connection between a customer and a brand (“What is Customer Engagement?,” 2019). A positive customer…
The Importance of Brand Positioning
Starbucks is a well-known company for its coffees, teas and pastries. Founded in 1971, in Seattle, Washington, it has grown…
SEO and SEM Ethical and Legal Considerations
There are many companies on the planet. There are big and small business in each country and city. Every day,…
The Pros and Cons of Paid vs. Organic Strategies
(Image retrieved from: stratablue.com) Search engine optimization (SEO) refers to organic traffic, while SEM refers to paid traffic. …
Marketing Perspective
(Image retrieved from: shorelinewebmarketing.com) I read the transcript of “The Influencers” segment from CBS’ 60 Minutes television program aired on…
Whirlpool: Customer-Driven Social Media
(Image retrieved from: stancebranding.com) Whirlpool has successfully connected with its customers rationally and emotionally to meet their wants and…
Green for Profit or Green for the Environment?
(Image retrieved from: huffingtonpost.com) There are many brands that have taken social or ethical responsibility. One of them is…
Branding: A Day in the Life
(Image retrieved from: shesaboss.org) In my case, the sites that I visit most often are related to social media like…
Top Dog Versus Underdog
(Image retrieved from: beverageuniverse.com) Watching the YouTube video “Top 10 Business Rivalries” by WatchMojo.com, we can find a series of…
American Marketing Association’s Ethical Standards
(Image retrieved from: kraftofwriting.com) In an integrated marketing campaign, we must remember the AMA (American Marketing Association) standards. In order…
Case Study: Under Armour, Where Do We Go From Here?
(Image retrieved from: quotesgram.com) In the case study article Under Armour’s Willful Digital Moves, we can find a variety of…
SMART GOALS
(Image retrieved from: empxtrack.com) What is the difference between goals, strategies, and tactics? Many times, we had heard the terms…
EK Marketing Blog by Ericka Koehler 