SEO and SEM Ethical and Legal Considerations

There are many companies on the planet. There are big and small business in each country and city. Every day, … More

The Pros and Cons of Paid vs. Organic Strategies

(Image retrieved from: stratablue.com) Search engine optimization (SEO) refers to organic traffic, while SEM refers to paid traffic. … More

Marketing Perspective

(Image retrieved from: shorelinewebmarketing.com) I read the transcript of “The Influencers” segment from CBS’ 60 Minutes television program aired on … More

Whirlpool: Customer-Driven Social Media

(Image retrieved from: stancebranding.com) Whirlpool has successfully connected with its customers rationally and emotionally to meet their wants and … More

Branding: A Day in the Life

(Image retrieved from: shesaboss.org) In my case, the sites that I visit most often are related to social media like … More

Marketing

(Canva Image) I often hear people ask, what marketing is. Some people say it is selling, other people associate marketing … More

Hi! Thanks for joining me!

Hi! My name is Ericka Koehler. I studied Business Administration & Digital Marketing at Southern New Hampshire University (SNHU). I … More